For me one of the biggest tasks in creating video is finding the perfect sound track. A sound track is responsible for controlling the emotion of the audience for a specific scene or video. The right one will convey exactly what you want whilst the wrong one will not compliment your images and detract from what you are trying to communicate.
When I first started making videos I just picked my favourite songs, fortunately I liked very cinematic, sound track style music. Stuff that had big instrumental breaks and a decent beat that worked well with editing.
Unfortunately you can’t just go and use your favourite tunes otherwise it won’t be long before you have a copyright lawsuit banged in your lap (or get banned from youtube). Either way not an ideal situation especially if you are working with a client that could be assuming liability over the production.
It’s a constant battle trying to find
- music that I like
- the budget from clients
- rights free music
- composers that are able to communicate what you want
- good music
One of my tasks at the moment is trying to find a sustainable, reliable source of music that suits my style. There are websites that offer blanket licenses on a pay monthly basis but the libraries are extensive and finding quality is a marathon task in itself.
I’m a very impulsive and picky person, If I hear a track that I like I fall in love with it straight away and find it difficult to imagine my film with out it. So when I find something I can actually use that I love I get a bit over excited. More so than is probably acceptable.
Dealing with clients expectations is always complicated, I’ve had clients that didn’t care what audio was on their video as long as it didn’t cost anything. This is so backwards as your audio makes up such a big part of the audience experience but you have to pick your battles. You’ll always get clients that want a charting track in their video, some understand the expense, most adopt a look like you just farted in their mouth. Diplomacy is king here, I never even enter into discussions about chart music because it is unrealistic for the kinds of budgets I typically deal with. That being said there are artists that will do sound a like tracks that resemble the original for not much money.
Good rights free music is hard to come by, there are sites that offer it but most of the time you will need to contact that artist to get permission to use it. Quality is so varied but you do find a gem it makes it worthwhile. Best to spend a day contacting people in advance as they don’t get back to you right away and if you are on a deadline it will be time wasted. Preparation is always good practice anyway.
Programmes that are part of the final cut pro studio like sound track pro do offer sound beds and sound effects as well as other programmes which can often get you out of a bind but best avoided if you want something original.
I’m just embarking on a round of research at the moment so i’ll post up my findings when I get some more conclusive results.